Playing Card Deck

Diablo Media, a performance marketing agency, hands out swag at industry conferences in Las Vegas every year. The easy move was licensing a stock deck and printing our logo on it. I pushed for a fully custom deck instead, and spent two months illustrating it and its box solo, in the agency’s existing illustration style.

Face cards were the hard part. Each one had to read correctly when rotated 180°, and there was no system for it, so I solved them one at a time, starting in Procreate and finishing in Illustrator. The suit symbols came in three sizes: corner, body, and ace. The finished decks went out at the booth and into employee holiday gift bags.