Diablonopoly

A one-of-a-kind holiday project that showed how thoughtful design can turn company culture into something tangible.

Every year, finding a unique gift for the company’s owners gets harder. This time, I wanted to create something no one could buy off a shelf—something that captured who we are as a team.

That idea became Diablonopoly, a full Monopoly-inspired game built around Diablo Media’s history and inside jokes. I asked the team to share memories, then turned them into card text, property names, and design elements. I drew every icon, built every layout, and mocked up a custom box for each copy.

The reaction was the payoff. The owners were floored. The team got to laugh, reminisce, and feel proud of what we’d built together. Even if no one’s playing it now, the game sits in our office as proof of how creative projects can capture company culture better than any swag item ever could.

Icon Design Box Packaging Design Icon Design
Deed CardsWhite Elephant Cards
Icon Design
Board and Money detailTraffic Cards
Client Diablo Media
Deliverables
  • Product packaging design
  • Icon design