Brax + Henley

Brax + Henley was a kids’ decor brand I started for myself, with a two-rule brief: no pastels, no watercolors. I drew an origami boat logo (sailing for adventure) and built a line of wall art around it, from motivational typography posters to a series of kids and monsters illustrations. Physical products shipped with a branded stamp.

Of everything in the line, the motivational posters, bold type in punchy palettes, were the ones that took off. They became the shop’s best-sellers and landed in homes across the country, well outside anyone I knew.