Oppegaard Equipment

Oppegaard Equipment buys and sells used trailers and vehicles, with Chad running Colorado and his dad and brother running Minnesota. They had a surname and a reputation but no brand, and the brief was “help us look legit.” I drew a logo of a skid steer lifting the O in Oppegaard onto a trailer, then made the vehicle stickers, license plate cards, wheel covers, signage, and a custom WordPress site.

The family’s from a Minnesota town with one stoplight, so the concepts stayed rural on purpose. The site separates Colorado and Minnesota inventory, tracks availability, and lets family members manage listings from the backend. A photo watermarking tool got cut when it proved too much for daily use. Years in, they asked for a hunting-themed logo for holiday hats, off-brand on purpose.