OSU Journal

The vice grandmaster of Enshin Karate had a clear vision for a mindset journal that would help practitioners and everyday people stay focused, reflective, and consistent. He asked me to help shape that vision into something tangible.

We created OSU Journal, a full-year planner built around goal setting, gratitude, training drills, and meditation. Every day included a Chinese hexagram and weekly reflection space. I handled the full design system—cover, layouts, icons, and supporting graphics—with a clean black-and-white interior to keep costs low.

The project paid for itself and then nearly half again in profits, earning back almost 150% of its production cost. More importantly, it elevated his personal brand as both teacher and motivator, giving his students and followers something meaningful to use every day.