Travel Crested Butte

Travel Crested Butte is a privately owned tourism platform in Crested Butte, Colorado that promotes local businesses, events, and outdoor experiences. I made the original logo and brand identity, then built business cards, apparel, vehicle graphics, posters, and annual calendars on top of it.

Mountain-town tourism usually means rustic type and evergreen silhouettes, and the advertisers paying for space needed to see something more credible than that. I also design the banner ads their advertising partners run on the site. In 2024 I refreshed the identity with softer typography and warmer colors. I’ve worked with them since 2014.