Travel Crested Butte

Travel Crested Butte is a privately owned tourism platform that promotes local businesses, events, and outdoor experiences in Crested Butte, Colorado. They needed a credible brand system to earn advertiser trust and stand out among classic mountain-town tourism visuals.

I developed the original logo and brand identity, then expanded it across business cards, apparel, vehicle graphics, ads, posters, and annual products like calendars. In 2024, I delivered a brand refresh with softer typography, warmer colors, and updated design assets.

The brand helped Travel Crested Butte grow advertiser partnerships and become a key resource for visitors and locals. The visual consistency built trust, while flexible assets allowed the brand to stretch across print, digital, apparel, and events.

Years of collaboration evolved into a long-term creative partnership. The identity continues to adapt as the business grows, showing the value of a brand system designed to last, not just launch.